Comfort foods are everywhere. Thanks to vending machine services, it makes it easier for food lovers to satisfy their cravings. No wonder why a lot of vending services is now offering a wide variety of vending options because of its increasing demand. Thus, there will be a stiff competition.
But, one effective way to get ahead of the game is making use of search engine marketing (SEM) strategies. SEM is a process of gaining traffic and visibility from search engines through both paid and unpaid efforts [Search Engine Land].
Now, how can vending marketers take advantage of SEM? Can SEM really help promote a business? Is the sweetness of results may be tasted quickly?
What is Search Engine Marketing for Vending Services
Ignoring online marketing is like opening a business without telling everyone.
Majority of the businesses today promote their products and/or services online. In fact, the Philippine Vending Corporation built their own website to reach a wider audience. They used non-paid efforts SEM strategies such as social media marketing and website optimisation. As a result, they get leads and potential customers. What’s more, they’ve expanded their vending services across the country including Davao, Cebu, Laguna and Cagayan de Oro.
SEM is one of the most important online marketing strategies to grow one’s business in an increasingly competitive marketplace. With over millions of vending marketers out there vying for the same eyeballs, SEM can be of a great big help.
Tactics Behind Search Engine Marketing
Thinking SEM is just similar or part of SEO? Actually, SEO or also known as “search engine optimisation” is just one of the many SEM tactics for online marketing. So, how does SEM work really?
SEM or simply called “search marketing” is a practice of marketing a business using non-paid and paid efforts that appear on search engine results pages (SERPs). Non-paid efforts are called SEO which includes website optimisation, social media and local marketing.
Once SEO is applied to a web page and gained organic results, paid advertising comes next such Google Ads and Pay-per-click (PPC).
Google Ads are campaign ads that are usually seen above the search engine results. Whilst, PPC is a paid campaign ad that runs close to an autopilot system. But, both of these requires time, money and effort before one can get a positive result.
If you’re thinking that digital advertising is limited to colorful banner ads, then this section will show you that there are so many types to choose from. Here are some of them:
- Display Ads
- Social Media Ads
- Search Engine Marketing
- Video Ads
- Blogging
Depending on your company needs, your marketing strategy can employ two or more types of digital advertising to reach your niche markets.
Making a Successful Marketing for Vending Businesses
Since vending machines are necessary for industries that require 24/7 access to various commodities, companies are using digital advertising to attract clients from the hospital, factory, BPO, corporate offices and schools.
It is important to have knowledge on how to make a digital advertising campaign a success. These tips that will help you achieve an effective advertising suitable for your vending services company:
Creative ad for a shareable campaign
Catching the attention of the target audience can be challenging. Your digital ads should have creative visual elements. A unique design that will define what makes your vending options company stand out from others will give a lasting impression. Pro-tip, don’t limit yourself to static images. Use relevant videos and animations as needed. An impressive advertisement will definitely get your audience to hit that “Share” button.
Clear call-to-action
Capturing the attention of your audience is one thing, and it’s another thing to lead them to check your product. Call-to-action messages should be clear to the viewer on what they should do next.
Monitor and modify as needed
It is essential to closely monitor your digital campaigns. You will be able to check if your target audience is responding to your ads. If not, you’ll be able to make a timely decision to channel your sources for another type of campaign.
As an example, vending services companies in the Philippines already use digital advertising to reach their target clients in their niche markets. For example, the Philippine Vending Corporation uses social media to post updates that will help promote their company.
Web or App Development for the Vending Business
Almost everyone living in the city uses their smartphones to access the internet. That is why many vending services corporations are also having web and app-based vending options to expose their company to a wider audience.
In fact, a team of online business development experts located in Davao City, Philippines, helped one vending service company improve its online presence. They used effective marketing strategies and search engine optimization techniques to expose the company to a wider market. Today, that company is one of the leading vendo machine service provider in the country.
Online Marketing Plans for Vendo Services
In this day and age, the internet is an important tool for marketing and advertising. Digital business development experts understand this so they utilise effective digital marketing strategies. They can improve the online presence of any company using these techniques.
Increase Google Ranking
Google is one of the leading search engines in the world [Reliable Soft]. Those who access the internet will almost certainly use this search engine to find the answer to their queries.
Marketers now use SEO techniques to improve the vendo services website ranking. This ensures that the website will be exposed to the widest audience possible.
Fresh, Unique and Quality Content
Blogs contain rich information and attract online readers. In fact, engaged readers will often reference the content. Thus, improving the website’s network traffic.
Create Attractive Website Designs
Websites provide the much-needed first-impression of the product or service. According to a study conducted by Stanford University, 75% of users judged the company’s credibility based on the website design [KinesisInc].
That is why it is best to consult digital marketing experts. They have professional web designers who can create the ideal web page for your company.
Concluding Thoughts
It’s quite a complex process, right? But, don’t worry.
The digital advertising world continuously evolves. More and more trends show up every day. But riding the waves of these trends should not be difficult once you receive advice from a digital advertising expert.
Davao City alone has a lot of vendos in schools, hospitals or office buildings. However, vending machines in public spaces are strategically located to comply with the safety regulations of the city. Thus, vending service businesses continuously consult and engage with digital advertising agencies. This is to come up with an incredible marketing plan that can comply with the regulations while at the same time, optimizing their digital marketing strategy.
In addition, experts from these agencies dedicate time to study the digital marketing needs of your vending service company. As a result, you will have a digital advertising plan befitting the uniqueness of your company.